LAURIE MANSFIELD ASSOCIATES
Laurie Mansfield entered show business first as a salesman for CBS Records, and then as a record producer. In 1969 this led him in to the agency business where he became responsible for building International Artistes Ltd into one of the most successful all-purpose management and agency companies in the UK.
In April 2010 a new company was formed called Laurie Mansfield Associates presenting a combination of both theatrical production and talent representation.
In recent years, Laurie has become more involved in the production of West End shows, including: conceiving and co-producing the musical Buddy, The Buddy Holly Story, which completed 13 years in London, in addition to various productions worldwide. Laurie co-produced the Olivier Award winning musical Jolson in London’s West End, before transferring to Toronto. Jolson has also toured in the United States and Australia. In 1999 Laurie coproduced the Olivier Award-winning Defending the Caveman as well as Animal Crackers and Dreaming, all playing on Shaftesbury Avenue, London. In October 1999 Laurie was the lead producer on Great Balls of Fire, the Jerry Lee Lewis story, at the Cambridge Theatre. 2000 saw him involved in Ireland as Executive Producer of the film Agnes Browne (Universal), directed by and starring Angelica Huston. 2002 saw the transfer to the West End of the Edinburgh Fringe Award-winning show Zipp! co-produced by Laurie and starring Gyles Brandreth. In 2006 Laurie co-produced with Bill Kenwright ‘This Is Elvis’ and in 2009, again with Bill Kenwright, co-produced ‘Dreamboats and Petticoats’ which after a successful run in the west end at the Playhouse Theatre is still touring regularly around the UK
Laurie is Chairman of the British Forces Foundation (Founded by Jim Davidson, OBE) of which HRH The Prince of Wales is Patron and Baroness Lady Thatcher is President. The charity was formed to promote and support the Armed Forces for charitable means by entertaining servicemen and women around the world. Laurie is also currently Life President of the Royal Variety Charity (formerly the Entertainment Artistes Benevolent Fund), which maintains the retirement home Brinsworth House in Twickenham. Through the RVC Laurie is closely involved with the Royal Variety Show, the proceeds of which go directly to the charity.